Posts

Pathos, Ethos and Logos

Image
Pathos: Put simpily, this is impact of emotion. This can be any type of emotion - from fear to happiness and saddness. Pathos is most commonly used in adverts about sponsorships and charity. They can convince the viewer to spend money on this charity through using words such as "help", "save" and "stop". Ethos: This is where the advert shows its credibility - often done in toothpaste adverts by having a doctor "approve" of the product. This can also be done by getting a well-known famous face to advertise the product by saying that they "use it regularly" and that it "really works". Logos: This is based around logic. This can be done by genuine facts and statistics that apply to the product. We where tasked to be put in groups of three and to make a print advert based around either Pathos, Ethos or Logos (as there was three subjects and three of us, we all had one subject each). We where then given a pr...

Documentation

Image
Risk Why is there risk assessments? The Risk assessment exists because it is important that you and others (potentially) are protected and insured. It is also important that you know how likely someone getting hurt or equipment getting damaged is.  How do you fill out a risk assessment? Start by filling in the hazard reference which outlines what the risk actually is i.e. Trip or Slip, Explosion and Confined Spaces. Next, fill in the Hazard Description, which is basically a more in-depth description of the hazard. Make sure to underline the people that are at risk and fill out what control measures you can take to prevent these hazards from happening. Shooting Log TC stands for Timecode - which is when a take starts on the timeline. In take, label all the takes from one scene and circle which was the best take. 

How To: Assignment

Image

Beyond the Timeline

Image
Resolution. Some examples of resolution are: 360p, 480p and 720 (HD), 1080p (HD). 360p can be for YouTube, this means that there are 360 lines. 360 can also mean the height (this applies for 480p and 720p too). 480p is most commonly used for Laptops and Monitors. Video and Audio are separate on DVD.  Timeline compression:  Video = .m2v Audio = .ac3 Audio separate from Video is only a .mp3 (can be said as mp or MPEG) Muxed (not mixed) audio and video is .mp4 Moving Pictures Experts Group (MPEG) Code C stands for "Code-decode". Someone created a H.267 around 15 years ago, however, at the college we use H.264 compression. Rendering is making the timeline smooth. Lossy - compressed file that can not return or revert to the original state. These are small files (1 megabyte, 2 megabytes etc.). Lossless - state of the project on your timeline. These are larger files (1 gigabyte, 2 gigabyte etc.). In this video, I demon...

Filming the UCWA Graduation at the Corn Exchange

Image
On the 6th of October, Springboard and 12 students (including me) went to the Corn Exchange in Kings Lynn to film the UCWA's graduation ceremony. At the start of the day, we came in and began setting up the cameras, wires and tripods. This is what the inside of the Corn Exchange looks like. You can also see the room where the Springboard Staff where deciding which camera was going to be 'live' next. Throughout the graduation, I was mainly on Camera 6. We where mainly asked to just do close-ups/ medium-close ups of the speakers on stage.

Continuity

Continuity in film is process of combining shots or different components that are cut from a single shot and produced into a sequence. Continuity editing is most commonly used in feature films and can be differentiated with other approaches like montage. Continuity is important as the techniques give the viewer a physical narration to follow. Continuity editing is normally divided into two categories. These are temporal continuity and spatial continuity.  Temporal continuity, also known as an 'ellipsis', is an "apparent break in natural time continuity as it is implied in the film's story" (quote taken from Continuity editing - Wikipedia). 

Elements of Editing

Image
Order of Shots - The order of shots can be used to communicate emotion to the audience such as short, quick shots can be used to convey scary/ horror-filled moments. It can also be used to help the audience understand the ongoing story/ back story more. For example, movies that use flasbacks after dialogue often do so to explain to the audience things that they might not understand. Additionally, the order of shots in a movie can classify the genre. Transitions - The most popular transition is a simple "cut". This is where there is a quick process of movement between one scene to the other, it is so quick that the human eye can barely tell and is faster than a single blink. A "cut" is used in many movies of all genres and in most cases, is the only form of transition used throghout the entire film. The second transition is a "fade". This is where the shot dissolves into either black or to the next shot - although it is usually to black first and...