L3 Creative Media 18

Pathos: Put simpily, this is impact of emotion. This can be any type of emotion - from fear to happiness and saddness. Pathos is most commonly used in adverts about sponsorships and charity. They can convince the viewer to spend money on this charity through using words such as "help", "save" and "stop". Ethos: This is where the advert shows its credibility - often done in toothpaste adverts by having a doctor "approve" of the product. This can also be done by getting a well-known famous face to advertise the product by saying that they "use it regularly" and that it "really works". Logos: This is based around logic. This can be done by genuine facts and statistics that apply to the product. We where tasked to be put in groups of three and to make a print advert based around either Pathos, Ethos or Logos (as there was three subjects and three of us, we all had one subject each). We where then given a pr...

Risk Why is there risk assessments? The Risk assessment exists because it is important that you and others (potentially) are protected and insured. It is also important that you know how likely someone getting hurt or equipment getting damaged is.  How do you fill out a risk assessment? Start by filling in the hazard reference which outlines what the risk actually is i.e. Trip or Slip, Explosion and Confined Spaces. Next, fill in the Hazard Description, which is basically a more in-depth description of the hazard. Make sure to underline the people that are at risk and fill out what control measures you can take to prevent these hazards from happening. Shooting Log TC stands for Timecode - which is when a take starts on the timeline. In take, label all the takes from one scene and circle which was the best take. 

Resolution. Some examples of resolution are: 360p, 480p and 720 (HD), 1080p (HD). 360p can be for YouTube, this means that there are 360 lines. 360 can also mean the height (this applies for 480p and 720p too). 480p is most commonly used for Laptops and Monitors. Video and Audio are separate on DVD.  Timeline compression:  Video = .m2v Audio = .ac3 Audio separate from Video is only a .mp3 (can be said as mp or MPEG) Muxed (not mixed) audio and video is .mp4 Moving Pictures Experts Group (MPEG) Code C stands for "Code-decode". Someone created a H.267 around 15 years ago, however, at the college we use H.264 compression. Rendering is making the timeline smooth. Lossy - compressed file that can not return or revert to the original state. These are small files (1 megabyte, 2 megabytes etc.). Lossless - state of the project on your timeline. These are larger files (1 gigabyte, 2 gigabyte etc.). In this video, I demon...

On the 6th of October, Springboard and 12 students (including me) went to the Corn Exchange in Kings Lynn to film the UCWA's graduation ceremony. At the start of the day, we came in and began setting up the cameras, wires and tripods. This is what the inside of the Corn Exchange looks like. You can also see the room where the Springboard Staff where deciding which camera was going to be 'live' next. Throughout the graduation, I was mainly on Camera 6. We where mainly asked to just do close-ups/ medium-close ups of the speakers on stage.

Continuity in film is process of combining shots or different components that are cut from a single shot and produced into a sequence. Continuity editing is most commonly used in feature films and can be differentiated with other approaches like montage. Continuity is important as the techniques give the viewer a physical narration to follow. Continuity editing is normally divided into two categories. These are temporal continuity and spatial continuity.  Temporal continuity, also known as an 'ellipsis', is an "apparent break in natural time continuity as it is implied in the film's story" (quote taken from Continuity editing - Wikipedia). 

Order of Shots - The order of shots can be used to communicate emotion to the audience such as short, quick shots can be used to convey scary/ horror-filled moments. It can also be used to help the audience understand the ongoing story/ back story more. For example, movies that use flasbacks after dialogue often do so to explain to the audience things that they might not understand. Additionally, the order of shots in a movie can classify the genre. Transitions - The most popular transition is a simple "cut". This is where there is a quick process of movement between one scene to the other, it is so quick that the human eye can barely tell and is faster than a single blink. A "cut" is used in many movies of all genres and in most cases, is the only form of transition used throghout the entire film. The second transition is a "fade". This is where the shot dissolves into either black or to the next shot - although it is usually to black first and...

First Idea My first idea, which is the one I didn't go along with, was to base my opening sequence around Action movies. I was only able to come up with only one example for this one as a lot of Acton intro's are based in big cities such as New York. My first example is the opening sequence to Die Hard with a Vengeance, which shows scenes from a sun rise in a city - which was possible to do in Kings Lynn. Although I didn't get very far with this idea, I still had the target audience planned. Mainly, my target audience was people between the age of 15 to 40 and mostly male as action is stereotypically seen as 'manly' - however, not always the case as female audiences have been known to see an action more than men in some cases. Secondary Sources for my First Idea My second idea for an opening sequence was to make it a horror, and base it around movies that where both new and old as this will capture the diversity of all horror movies. My targ...

Tvzetan Todorov came up with the theory that all of the fictional environment should begin with a state of equilibrium. An equilibrium is where every opposing thing is calm and of no disruption. This equilibrium is then disrupted or suffers some sort of disequilibrium. This cycle continues to where someone recognises the disruption and attempts to repair. If the disruption is repaired, we would then reach a new equilibrium. Vladimir Propp came up with the theory that all narrative feature's a set of "stock characters". These are comprised of: A Hero A False Hero A Villain A False Villain A Donor A Helper A Princess/ Prize A Father/ Role Model A Dispatcher and, A Victim Claude Levi-Strauss created the theory of binary opposites. The meant that there was a constant creation of conflict or opposition that propels a narrative. The narrative could only end on a resolution of the conflict. These binary opposites could be: Visua...

High-key lighting aims to reduce the lighting ratio in a scene, it can also be used to set a upbeat mood in Movies/ TV Shows and Photography. High-key lighting also know for not presenting shadows. Between 1950 to 1970, high-key lighting was achieved through multiple light sources lighting a scene, this resulted in a uniform lighting pattern with very little modelling. However, now we use hot light sources to achieve a more efficient fluorescent soft lights which are similar to the original ways. Some examples of High-key lighting would be, Guardians of the Galaxy as it is a Fantasy and Sci-Fi movie and Star Trek as it is also a Fantasy and Sci-Fi TV Show. Low-key lighting usually only uses the Key light to illuminate the subject. This creates a shadow which makes the product look more realistic. This type of lighting is often used in Movies/ TV Shows that are trying to convey realism. For example, a TV Show like Sherlock or EastEnders would show shadows as it is what we...

Three point lighting is the three separate positions of the lights that allows the photographer to position the lights how they desire whist simultaneously controlling the shading and shadows that are on the subject.  The photographer can control the intensity on the light and its radius by opening and closing the lights "barn doors". In a group, we explored Three-Point Lighting and how it an effect images and emotions. Here are our examples. The Key Light is usually the lightest out of the three, this means it provides the most detail to the subject. The Fill Light has a medium intensity and fills in all gaps of shadows left by the Key Light, this is so that the light is even across all of the subject's face.  The Hair Light illuminates the back of the subject so that they stand out from the background.

Settings The film setting is the location in which the movie, tv show, photoshoot etc. was produced. Using a location is a separate but similar way of filming on studio sets. Some movies make up a location using green screens and others use a (usually well known) real life place. Shooting of location makes the product have great "realism". Depending what the audience is seeing on screen, the location can manipulate their thoughts. For example, this picture of house makes the audience feel threatened and scared as it is severely un-kept. Props (property) Props are used by actors on stage or set and can be a range of different objects to heighten or convey different things to the audience. A prop is considered to be anything movable or portable usually distinct from the actors, scenery and costumes. For example, these props are chosen for an action movie to convey danger to the audiences. Costume, Hair & Makeup The way a person looks instantly det...

Adobe Premier is a non-linear editing system The operation of it has shortcuts Spacebar is to play and pause Arrow Keys, tap or hold to advance Command + z = undo, this is a shortcut I used when I made a mistake. The most common mistake I make on Premier Pro is mis-cutting/ over-cutting some footage. Command + x = cut, this shortcut is to get rid of unwanted footage or audio.  Command + c = copy, this shortcut is to copy any selected things and is later followed by Command + v = paste which pastes the things you've just copied. find out what z and v do without using command I = in, O = out Z is the zoom tool V is the select tool Command + shift + 4, this is a form of screen grabbing whatever you want (similar to a screen shot) and will save to the MacBooks background. We first started by adding the bins and started up the project. We sorted through the footage and found the what was useful and what wasn't. After, we added the music audio and m...

Ctrl + R = Rulers Ctrl + alt + Z = Step Backwards Ctrl + Shift + Z = Step Forward Ctrl + T = Resize/ Reshape/ Move Control + Spacebar = Zoom in tool Alt + Spacebar = Zoom out tool Ctrl + Alt + R = Refine Edge dialogue box Ctrl + Alt + 3 = Detail Panel

Media is range of ways viewers can be informed and interact with to gain knowledge and understanding. This can be through a range of products i.e. newspaper, movies and radio. Types of Media: Print - books, newspapers Interactive - social apps, websites Internet - social apps, websites Radio - radio channels, audio books Film/TV - movies, TV Shows Media has a Language: Microelements - Mise-en-Sc ène, editing, sound and cinematography Macroelements - Genre, narrative, representation

Foley artist create sound for movies in post production. These sounds can be anything, to the sounds of waves, to the noise of horse hooves. After learning about what a Foley artist does, we where set a task to make audio for a silent movie scene. Patrick, Jaimie and I where set a scene from Pirates of the Caribbean (the sword fight between Captain Jack and William Turner in the blacksmith). There where some aspects of making audio that where more difficult than others. For example, determining what the dialogue between the characters was easy however planning the Foley for the sound of swords was difficult as we had to use spoons.

Sound is everything that can be heard in a scene. The key elements of sound are: Location sound Music Dialogue Sound Effects Types of Sound in Media Diegetic is sound that comes from a scene, whether it is off or on camera, it is still diegetic as it is made through the origin of the film world. Examples of diegetic sounds are talking, cars or vehicles and glass breaking/ gun fire. Non-Diegetic sounds are mainly music or soundtracks added during the film's post-production. An example of non-diegetic sound is the music you'd associate with a specific character, which usually plays whenever the character is on the screen. Crescendo sound is the build up of music that is used to suggest that something (usually bad) is about to happen. Examples of this would be every time a jump-scare is about to happen in horror movies. On the other hand, a Diminuendo is where the music dies down to imply that the threat has gone away. Another type of sound that goes wit...

Voice, Music and Sound Effects The human ear can hear anything between 20Hz to 20,000Hz On the software, you'll see a waveform instead of a wavelength (this will be in Sine form) 2 channels, left and right (stereo) Recording voice is related to stereo Two types of microphone: Onboard mic and an External mic (Shotgun Directional) aka a 416 Why record with two microphones? - Onboard mic records ambient sounds & the voice, the External mic records only the voice. Also, it is better to have two recordings as it is possible for one mic to break. Having two microphones means you'll have a backup. (VU Meter). (PPM Meter). Voice is 5.5 PPM SFX is 3 PPM Music is 4 PPM Ads are 6 PPM This is the Audio Level 00;00;00;00 in the timeline is called a 'timecode'.

This blog is for the my media and film studies level 3 course at college. From this course, I would like to gain the skills and techniques needed to control a movie set's work enviroment as I would like to become a director. Becoming a director interests me as I would love to make products and movies that inspire young minds and that they enjoy.

Audience's can be categorised in demographics. It is based around a populations dynamic living. Demography incorporates size, structure and spatial or temporal changes in them in response to birth, migration, aging and death. Groups can be defined by things such as education, nationality, religion, ethnicity. As well as: Age Class Gender Household size, homeowner Marital Status Occupation and Income Disposable income is the type of income that remains after deduction of taxes and social security, available to spend or save depending on what one wishes to do with it. Classes range between A & E, the way the classes are set is through the job that you have and the amount of money you earn. As well as this, a person can be born into a class depending on their parents' lifestyle.

Season One Overall, I would rate this season 8/10. The season begins with the murder of Bruce Wayne's parents, with is later investigated by the new recruit to the G.C.P.D James "Jim" Gordon and his partner Harvey Bullock. The show so far is extremely interesting, however I was unhappy with the 'Red Hood' episode (S1Ep17) as although one of the characters captured the comical mastermind behind the red hood, they did end up killing the character within the first ten minutes of the episode.

Report My two ideas are constructed around the same characters and alternative universe. I'm trying to base a lot of my projects around DC or Marvel as I would like to work with Fantasy and Sci-Fi movies. I feel that my choices of the "Titans" poster will attract my teenage target audience as teenagers enjoy Sci-Fi and Fantasy movies/ TV Shows. As well as this, I think that my target audience will be both male, female and others as the ganres of Titan's apply to both genders and their interests. Examples of posters that relate and are similar to my posters: (Secondary source, tailer by DC about the new Titans show). My posters: This is the poster with guidelines, I split the poster into two colums as there are two character's shown. We used photoshop for the first time and where asked to make a poster about something of our choice. I decided to make a poster about the upcoming TV Show called ...