Audience Demographics

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  • Audience's can be categorised in demographics. It is based around a populations dynamic living. Demography incorporates size, structure and spatial or temporal changes in them in response to birth, migration, aging and death.
  • Groups can be defined by things such as education, nationality, religion, ethnicity. As well as:
  1. Age
  2. Class
  3. Gender
  4. Household size, homeowner
  5. Marital Status
  6. Occupation and Income
  • Disposable income is the type of income that remains after deduction of taxes and social security, available to spend or save depending on what one wishes to do with it.


  • Classes range between A & E, the way the classes are set is through the job that you have and the amount of money you earn. As well as this, a person can be born into a class depending on their parents' lifestyle.

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